Little Steven’s Wicked Cool Ways
HOW SPRINGSTEEN’S SIDEKICK PLANS TO SAVE ROCK’N’ROLL
Sopranos—Little
Steven, a.k.a. Steven Van Zandt, has donned numerous hats, not to mention hairpieces and bandannas. For his latest role, though, he wants to be nothing less than a one-man School of
Rock. “Today, you can trace the mainstream stuff all the way back to…Eddie Vedder,” he says with a chuckle in his Manhattan office, where Beatles and
When it comes to “that linear river that goes back as far as you can see and extends as far as you want”—in other words, the roots of rock—“that thing stopped flowing,” he says. As a result, Van Zandt has taken it upon himself to keep prehistoric rock alive. After stumbling upon the underground retro-garage scene a decade ago, he decided to spend what he calls his “celebrity capital” on promoting that community, via radio shows, a recently launched indie label (called Wicked Cool), and branded concerts. Wicked Cool signees the Woggles beheld Van Zandt’s new calling up close when he dropped by their dressing room after a show in New York, excitedly talking them up as heirs of the Who and the Stones. “It was a surprise,” recalls singer Manfred Jones. “But he’s a man with a vision, and that’s what it takes.”
grew up with 30 years where rock’n’roll was the main thing,” he says. “And somewhere in the mid-’90s, it was, ‘Guess what? It ain’t forever.’ We’d been hearing for years ‘Rock’n’roll is dead.’
At 57, Van Zandt still speaks passionately—well, mutters, much like Silvio—about how rock represents “friendship and brotherhood,” and how “you have to go back to greatness to achieve greatness.” He’s fiercely opinionated about digital sound (“shit”), the way major labels essentially abandoned garage rock after the Strokes and the Hives peaked (“Like always, the industry overreacted”), and what he sees as a decline in rock fashion (“a dearth of gay management”). “He’s from an era that will never be repeated,“ says Tegan Quin of Tegan and Sara, who are featured on a Wicked Cool comp. “He comes from a time when music was life and it was everything.”
Van Zandt’s undertaking remains a struggle. He’s lost an unspecified “substantial” amount of money on his self-financed company (whose CEO is Jean Beauvoir, former bassist for punk shockers the Plasmatics), and meetings to launch a TV version of his radio show haven’t been fruitful. (Next up: writing a rock-history curriculum for high schools.) “I have to be more concerned with quality right now than making money,” says Van Zandt. “Let’s get the standards raised back up and try out figure out how to make money later. When you see a band like the Woggles, they’re so much fun—and that’s important. Fun is gone from the culture. Where’s fun?”
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