he Swedish minister of trade is talking to me about teen pop, and I’m talking to the Swedish minister of trade about my underwear. I am on a golden couch in the minister’s giant office inside a peach-colored palace in Stockholm. “Music is often the first contact with Sweden for Americans, even if they don’t know it at the time,” Sten Tolgfors says. “When people heard Britney Spears or Backstreet Boys or a lot of major acts in the States, it’s quite likely that these songs were written in Sweden, recorded in Sweden, produced in Sweden. But you don’t know this from hearing it on the radio.”
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