PROMOTION

[ 1]

Oakley and New Era Present the X Games
Hollywood, CA
July 30, 2008
Oakley and New Era kicked off the X Games with a pre-party at Hollywood’s Key Club with the help
of host and DJ Lil Jon and with performances by Kelley James, Eclectic Method, and T-Pain.
WHO
Guests Mischa Barton, Sophie Monk, Ryan Sheckler, Danny Kass, and Simon Dumont celebrated X Games XIV
before picking up gift bags stocked with Oakley, Skullcandy, New Era, and Muscle Milk products.

[ 1] Ryan Sheckler & Barry Bonds

[ 2] Lil Jon

& Travis Mellem

[ 2]

[ 3]

[ 4]

Guitar Hero: Aerosmith Rocks the Hard Rock
Nationwide
July 8 - August 25, 2008
To celebrate the launch of Guitar Hero’s latest installment, Guitar Hero: Aerosmith, SPIN and Hard Rock Café
partnered to present “Guitar Hero: Aerosmith Rocks the Hard Rock,” a sprawling, 16-date tour across the nation.
WHO
Fans gathered at venues across the country to check out the game and show
off their Guitar Hero skills while competing for the ultimate prize: a custom Red Wing
Guitar Hero: Aerosmith/Hard Rock Cafe motorcycle designed by Steven Tyler.

[ 3] John Hensley [ 4] Alistar Whitton

[ 5] Shawty Putt & Danny Kass

PHOTOGRAPHS BY RUSS HENNINGS

[ 1] Hellogoodbye

[ 2]

[ 6]

PHO TOGRAPHS BY DAMON SGRIGNOLI [ 7]; AUX Y ESPINOZA [ 1-2, 5-6]; SACH YN MI TAL [ 3-4]

[ 5]

[ 7]

Go211 Live Featuring
The US Open of Surfing
Presented by O’Neill
Huntington Beach Pier, CA
July 18 – 27, 2008

Nearly 600 of the world’s best action sports athletes converged on Huntington Beach, for what has become California’s longest running action sports and lifestyle festival.

WHO

Bands such as the Donnas and Hellogoodbye rocked out on the side stages as pro surfers Benji Weatherley, Sunny Garcia, Brett Simpson, and this year’s champion, Nathaniel Curran, took to the waves.

[ 3]

[ 4] Sunny Garcia

[ 5] Surf Champ Nathaniel Curran