A New

World Order.

Ryan Sheckler in his Signature Series Sideways^™

Redening what’s typical. Changing the game. Sticking to your

guns. Being true to yourself. This is all Ryan really knows how

to do. That’s why he continually proves himself through his

skating. And that’s what’s important. At Oakley, we’ve always

done the same thing. Stayed true to what we believe regardless

of what people might say. It’s not a popular discipline but one that we’ve embraced. Our new Sideways sunglasses are a true testament to that. Ryan has lended a hand in helping us design a progressive plaid pattern to the inside to make it his own. This is the Ryan Sheckler Signture Series Sideways. Like it or not.